At Little Roots Pediatric Dental, your family’s privacy is something we take seriously. This Privacy Policy explains how we collect, use, protect, and share information when you visit our website at littlerootspediatricdental.com, contact our office, or receive care from our team in Westbury, Nassau County, New York.
By using our website or engaging with our practice, you agree to the practices described in this policy.
1. Information We Collect
Personal Information You Provide
When you interact with us — whether by filling out an appointment request form, calling our office, or submitting a contact inquiry — we may collect:
- Parent or guardian name, email address, and phone number
- Child’s name, date of birth, and general health background
- Insurance provider and plan details
- Messages, questions, or notes submitted through our website
Information Collected Automatically
When you browse our website, certain information may be collected automatically through cookies and similar technologies, including:
- IP address and general geographic location
- Browser type and device information
- Pages visited, time spent on pages, and referring URLs
- Interaction data such as clicks and form submissions
This data helps us understand how visitors use our site so we can improve the experience for families in Westbury and the surrounding Nassau County communities.
2. How We Use Your Information
We use the information we collect to:
- Schedule and confirm appointments for your child
- Communicate with you about treatment plans, follow-up care, and practice updates
- Verify insurance eligibility and process billing
- Respond to your questions and requests
- Improve the content, functionality, and performance of our website
- Comply with applicable federal and state laws, including HIPAA
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
3. Protected Health Information (PHI) and HIPAA
Little Roots Pediatric Dental is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Any protected health information (PHI) we collect in connection with your child’s dental care is handled in accordance with our separate Notice of Privacy Practices, which is provided to patients and guardians at the time of their first visit and is available upon request at our office.
PHI is only shared:
- With healthcare providers involved in your child’s treatment
- With insurance companies for billing and claims purposes
- As required by law or in emergencies involving patient safety
- With your written authorization for any other purpose
4. Information About Minors
Because we provide dental care exclusively to children, we understand that our website and services involve information about minors. We do not knowingly collect personal information directly from children under the age of 13 without verifiable parental consent. All patient-related information is collected from and managed by a parent or legal guardian.
If you believe a minor’s information has been submitted without appropriate consent, please contact us immediately at (516) 738-4434.
5. Cookies and Tracking Technologies
Our website may use cookies — small files stored on your device — to enhance your browsing experience and gather analytics data. You can instruct your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect certain features of our website.
We may use third-party services such as Google Analytics to help us understand website traffic. These services may collect data as described in their own privacy policies.
6. Third-Party Links
Our website may contain links to third-party platforms, including our online booking partner ZocDoc and insurance provider portals. Once you leave our website, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any third-party sites you visit.
7. Data Security
We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, and we encourage you to contact us by phone if you prefer not to share sensitive information online.
8. Your Rights
Depending on your location and applicable law, you may have the right to:
- Access and review the personal information we hold about you
- Request corrections to inaccurate information
- Request deletion of your personal information, subject to legal and regulatory obligations
- Opt out of non-essential email communications
To exercise any of these rights, please contact our office directly.
9. Retention of Information
We retain personal and health information for as long as necessary to fulfill the purposes outlined in this policy and as required by applicable law, including New York State dental record retention requirements.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, the “Last Updated” date at the top of this page will be revised. We encourage you to review this page periodically.
11. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your information, please reach out to us:
Little Roots Pediatric Dental 265 Post Ave #380 (Inside Smile On Westbury) Westbury, NY 11590 Phone: (516) 738-4434 Website: littlerootspediatricdental.com